Bing users click on more ads than Google, Yahoo users

Users on Microsoft's search engine, Bing, click on more ads than people who use Google or Yahoo - 55 percent more, according to an industry study.

Bing's click-through rate in June was 1.5 percent, meaning 1.50 percent of searchers clicked on a paid link, according to search-advertiser Chitika. Meanwhile, Yahoo's CTR was 1.24 percent and Google's was 0.97 percent.

So what does that mean? Companies that advertise on Bing might have a better chance of having someone click on their ads. But chance is different than absolute numbers; Google's reach is light-years wider - in this survey, Google had 83 percent of ad impressions.

According to TechCrunch survey numbers are as follows:

ImpressionsClicksCTR (%)%
Google26,929,367260,5180.9755.11
Yahoo3,157,64839,0081.2421.47
Bing2,236,36633,5581.50-
TOTAL32,323,381333,0841.03-

source

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